Value Rater Racing Club, the free destination for news, tips, big race previews and reviews, has announced a new partnership with Bath Racecourse for the 2019 season, which aims to support a new generation of racing fans.
By partnering with Bath Racecourse through a series of sponsorship initiatives and content creation, Value Rater Racing Club seeks to provide relevant and useful information to the ‘everyman’; with the objective of taking them on a journey from novice to racing enthusiast.
Taking a new approach to online tipping, Value Rater Racing Club’s objective is to target novice racing fans and occasional betters. Through providing them with engaging and useful content, Value Rater Racing Club want to help people learn about the sport and feel more informed and confident placing a horseracing bet. Value Rater Racing Club is producing a series of informative videos covering topics such as how to place a bet, what to look for in the Parade Ring and what to wear, providing pre and post-race online content for Bath Racecourse’s customers and Parade Ring tipster talks at selected fixtures.
Matt Mitter, CEO of Value Rater Racing Club, said: “I am thrilled to have teamed up with Bath Racecourse this year to share relevant information aimed at horse racing Enthusiasts.
Bath clearly share my vision of promoting this noble sport to a wider audience and I look forward to this exciting new journey for the brand-new ‘Value Rater Racing Club’”
Maddie Wright, Head of Sales and Marketing at Bath Racecourse, said: “Knowing that a large portion of our customers attend primarily for a day out, we believe that we have a duty to engage with these people about racing. Knowledge is power after all and we believe that the more people know about racing then the more likely they are to develop an interest in the sport and eventually become a fan. What really inspires me about this new partnership with Value Rater Racing Club is this shared ambition to engage more with our customers about this fantastic sport.”
Value Rater Racing Club is sponsoring several races throughout Bath Racecourse’s 2019 season and is the title sponsor of Bath Racecourse’s evening fixture on Wednesday 15 May
Visit www.valuerater.co.uk for more information.