The Racecourse Association’s (RCA) Quality Assured Racecourse Scheme (QARS) has revealed the top 10 racecourses for raceday experience in England & Wales along with the results from the assessments.
The QARS gives every racecourse the opportunity to have its raceday experience objectively assessed by a trained assessor from VisitEngland Assessment Services. The assessments analyse all customer touchpoints including pre-raceday information, the ticket buying process, the on-course experience and post-raceday communications.
Bath Racecourse has earned the prestigious RCA 'Warmest Welcome' Excellence Accolade, a testament to the exceptional service and memorable experiences offered to racegoers. This coveted recognition is bestowed upon venues that achieve a minimum score of 90% in the customer care aspect of their assessment. This accolade serves as a formal acknowledgment of the racecourse's commitment to providing a warm and inviting atmosphere.
The RCA have said that their ‘’Excellence Accolades were presented to racecourses that excelled in specific areas of the assessments’’.
Executive Director of Bath Racecourse, Simon Tonge was delighted to receive the recognition on behalf of Bath Racecourse. He says ‘’This recognition is a testament to the unwavering dedication and exceptional efforts of our incredible team here at Bath. We believe that a warm welcome sets the stage for an unforgettable experience, and this accolade reaffirms our collective commitment to delivering memorable experiences to our guests.
A heartfelt thank you to each member of our team for their passion, enthusiasm, and commitment to creating an atmosphere that goes beyond expectations. It's their hard work and dedication that has earned us this accolade, and I couldn't be prouder to work with such a phenomenal team.’’
Simon concluded by saying how he’s looking forward to offering a warm welcome to attendees on Sunday 7th April for their Season Opener fixture.